NORMAL IS DEAD

Capturing the
Unseen.

Oluwatobi Yeye-Irojah. Creative Director & Documentary Photographer. Documenting the raw, unscripted essence of the human experience.

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Oluwatobi Yeye-Irojah
The Storyteller

Oluwatobi Yeye-Irojah

"Normal is Dead" isn't just a slogan; it's the lens through which I see the world.

For over a decade, I have dedicated my life to the art of visual storytelling. As the Creative Director of Phursuns World, I lead a team of visionaries to bridge the gap between imagination and reality.

My journey is rooted in documentary photography—capturing the raw, unscripted moments that define our shared human experience. Whether behind the camera or mentoring the next generation, my goal remains the same: to disrupt the average and create the extraordinary.

Global Authority

ForbesBLK Member

Recognition on a global scale. Being a member of the ForbesBLK community is a testament to the impact and reach of the creative vision we cultivate here in Nigeria.

ForbesBLK is a global platform championing Black entrepreneurs and professionals who are breaking barriers. This membership represents a commitment to excellence, leadership, and systemic change within the global creative economy.

Oluwatobi Yeye ForbesBLK
MEMBER
NORMAL IS DEAD
The Philosophy

"We don't create for the average. We document the raw, the rebellious, and the real."

In a world obsessed with perfection, we find beauty in the unconventional. My craft is a commitment to seeing what others overlook. Because once you accept the standard, your creativity dies.

Oluwatobi Yeye-Irojah Creative Director
Expertise

Professional Consultation

01

Creative Direction

Building visual identities for brands and individuals that refuse to blend in. From concept to execution, I ensure every frame tells a story.

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02

Documentary Cinematography

High-end visual storytelling for music videos, films, and documentaries. I specialize in the raw, cinematic aesthetic that defines the "Normal Is Dead" brand.

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03

Strategic Mentorship

One-on-one consultation for aspiring creatives looking to scale their craft and business. This is for those ready to move from average to authority.

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Contact

Let’s create something
extraordinary.

Currently accepting select documentary projects, creative consultations, and international speaking engagements.

Email

hello@oluwatobi.me

Location

Lagos — Ilorin, Nigeria